2025 • Visual Branding
Spring Literary Festival
Company
Western Carolina University
Roles
Graphic Design Intern
Brand Designer
Print Designer
The Challenge
The WCU Spring Literary Festival reimagines its visual identity each year based on a selected piece of artwork. For this year’s festival, a painting by a faculty member was chosen, and the branding needed to translate that artwork into a cohesive system that could live across a wide range of printed & digital materials.
The Solution
I developed a visual system inspired by the painting’s sky imagery and the analog nature of typewriters. These elements were applied across posters, postcards, bookmarks, and other festival materials, resulting in a cohesive identity that carried across every format.
