2025 • Visual Branding
Urology Specialists
Company
Pinckney Harmon
Roles
Graphic Designer
Lead Brand Designer
The Challenge
Urology Specialists was an existing client that had recently merged with three other practices, transitioning into a newly unified organization. The brand needed to move in a more modern direction to compete with larger, non-independent providers, while remaining clear and approachable for an older patient base. Any new identity needed to feel credible, current, and easy to understand.
The Solution
I designed a modern, scalable visual identity that balanced clarity with distinction. The logomark combines a kidney form with a medical cross, creating a recognizable symbol that feels both professional and approachable. Paired with a friendly sans-serif typeface, the system was built to work seamlessly across patient-facing materials and marketing applications, providing a clear and cohesive foundation for the newly merged practice.
