2025 • Landing Page & Ad Design
MetroGreenscape
Company
Pinckney Harmon
Roles
Graphic Designer
Content Direction
The Challenge
MetroGreenscape is a landscaping and hardscaping company that had begun to see a slowdown in qualified leads, particularly for pool projects, which represent a major source of revenue. With a tight timeline and a clear performance goal, the focus was on launching a targeted solution that could quickly generate high-quality leads.
The Solution
Our team identified a focused landing page supported by matching display ads as the most effective approach. Over two days, I led the content strategy, directing the narrative flow in collaboration with the content writing team, designed the landing page mockup, handed it off to development, and created the accompanying display ads. The campaign resulted in a 600 percent increase in qualified leads within two days of launch.
