2025 • User Interface Design

Care.

Roles
Concept & Direction
Brand Designer
User Interface Designer

The Challenge
Care. is a speculative app designed to support users in their skin and hair care journeys. The beauty and personal care space is crowded with trend-driven content and misinformation, making it difficult for users to find trustworthy, unbiased guidance tailored to their individual needs.

The Solution
I designed Care. as a science-driven platform focused on clarity and credibility rather than trends. The app features expert-backed skincare and haircare articles, personalized routine builders, and an ingredient analyzer to help users make informed decisions. The project also extended beyond the interface into a simulated brand activation, for which I designed and installed the space to explore how the brand could exist in a physical environment.